​WORK EXPERIENCE

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PHILIPS

Cambridge, Massachusetts
 

Sr. Content Strategist & Copy Lead | 2024-Present
Develop and execute a comprehensive content strategy aligned with Philips' key themes, driving engagement with senior executive audiences through clear, impactful messaging. 
 

• Craft high-impact content across multiple formats, including reports, blogs, social media, banner ads, video scripts, and case studies, to support integrated campaigns and executive engagement 

• Codify content processes for the Executive Awareness and Engagement team, enhancing efficiency and consistency in content creation 

• Launched an executive specialty page on the Philips Health Systems website, achieving significant engagement metrics, including 605 sessions and 246 engaged sessions within the first few months 

• Collaborate with thought leaders to produce content that resonates with executive audiences (resulting in 20K+ impressions, 500+ reactions, and 150+ shares on LinkedIn in H2 of 2024) 

• Partner with the digital team on email nurture campaigns for executive audiences (achieving a 5.52% click-through rate and driving 63.4 downloads of the FHI report in 2024) 

• Monitor and leverage performance metrics to refine content strategies, achieving measurable improvements in audience engagement and content effectiveness 

• Partnered with VP Marketing to facilitate a storytelling workshop for senior leaders, codifying lessons into a replicable model to enhance organizational storytelling capabilities 

• Achieved a 1.54% click-through rate for nurture emails targeting a historically difficult-to-engage executive audience, more than tripling the historical average of 0.45%

• Drive impactful post-conference engagement by collaborating with marketing attendees to capture and share valuable market and account insights, resulting in timely, post-show digital content that supports sales enablement and executive engagement 

• Create and manage an editorial calendar to streamline content production, ensuring alignment with corporate priorities and audience needs 

• Contribute to cross-functional initiatives, including planning office events and participating in Career Week, to foster a collaborative and engaging workplace culture 

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LINKSQUARES

Boston, Massachusetts

 

Sr. Copywriter | 2023-2024

Led copy on website redesign with a focus on SEO – went from 5 focus keywords ranking to 19 between June-December. Developed 2024 content strategy. 
 

• Created comprehensive brand book combining foundational messaging, copy/tone framework, and editorial and visual guidelines 

• Wrote scripts for key brand and product videos 

• Acted as lead writer across marketing, supporting product marketing, digital and demand generation, customer advocacy, and events 

• Reviewed internal and freelancer copy

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WORKHUMAN
Framingham, Massachusetts

Sr. Brand Storyteller, Brand Manager | 2021-2023
Created messaging framework to establish a strategic brand narrative and socialize throughout the organization. Crafted annual narrative, framing Workhuman’s perspective and solutions. 
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• Partnered with key organizational stakeholders to develop messaging strategies expressing our brand in a consistent, impactful way 

• Led concepting and developing for award-winning, national commercials, including the company tagline "Without the human, it’s just work”; efforts raised unaided awareness from 0 to 20% in six months and saw highest website traffic in company history at more than 1M in Q4 of 2021 

• Led brand measurement to monitor strength of brand and address gaps 

• Ensured brand integrity across all channels 

• Concepted engaging, original, and on-brand materials for “big bets” 

• Acted as point in managing outside vendors and agencies 

• Coached writers throughout the organization around brand consistency 

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​Sr. Copywriter | 2017-2021 

• Conceptualized and executed internal and external brand campaigns in collaboration with creative director, brand. Acted as the lead writer for our in-house creative agency, supporting all of marketing and other business units including product, sales, and HR. Managed and coached freelance copywriters. 

• Acted as the “voice” of the Workhuman Live conference: wrote all short-form, acquisition-based marketing collateral and post-conference follow-up communications including action plans, and all on-site conference materials including signage, menus, guidebooks, etc., ensuring consistent voice and tone 

• Live-blogged  featured keynotes during the 2018-2019 Workhuman Live conferences (including a historic #MeToo panel featuring Tarana Burke and Ronan Farrow)

• Established editorial guidelines for marketing department and socialized throughout entire company
   

PATIENTSLIKEME 

Cambridge, Massachusetts 
 

Member Engagement Manager, Sr. Content Strategist | 2016-2017 

Led a team of copywriters: assigned and reviewed content across campaigns, provided daily guidance, sustained workflow for multiple projects and performed operational managerial duties in line with company Human Resources requirements. 
 

• Developed multichannel content strategy to engage audiences through compelling brand storytelling, targeted member experience journeys,

      and campaigns that align with strategic priorities

• Drove 48% of platform interactions with test-and-learn email marketing and journey implementation

• Improved user retention by 40% in one key condition and 20% across the general member base

• Demonstrated quarter over quarter engagement growth for key client across multiple KPI’s

• Directed the development of 200+ pieces of unique consumer and patient content each year

• Managed largest communications shift in PatientsLikeMe history to collect biological samples
   

Sr. Copywriter | 2015-2016 

Managed the development, writing, editing, scheduling, and strategy behind all patient-facing communications for robust online community from both an engagement standpoint (blogs, email, campaigns, newsletters) and with client communications (surveys, trial access, clinical trial recruiting, and other research initiatives). 
 

• Produced study-related content and copy that supports our client objectives

• Assisted in strategic planning and journey mapping for client projects with AstraZeneca, Genzyme, Alexion, Novartis, Takeda, and others
   

SANTANDER BANK  

Boston, Massachusetts 
 

Corporate Communications Manager | 2012-2014 

Crafted narratives for major business lines across the bank for Santander Today global intranet (read by global audience of 190,000) and geographic local intranet that includes success stories, interviews of key stakeholders, and product launches. 
 

• Developed and managed short- and long-term strategic employee communications plans to increase awareness of and engagement in priority     issues to the company while promoting a clear understanding of the company’s brand identity, values, and culture

• Led intranet redesign, working with third-party firm to develop a new design adhering to the bank’s brand aesthetic while enhancing functionality and creating an engaging and dynamic space for news

• Led/wrote executive communications on behalf of the president and CEO including monthly CEO letter to employees and organizational           announcements communicating change

• Wrote, edited, and executed special projects, campaigns, and publications like the CSR Report

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MOUNT AUBURN CEMETERY 

Cambridge, Massachusetts  
 

Communications & Grants Manager | 2009-2012 

Led creation of Sweet Auburn magazine: wrote, researched, edited, and partnered with appropriate internal staff and external contractors to produce bi-annual publication. 
 

• Act as managing editor for the Annual Report: wrote president’s summary and board chair’s letter, coordinated contributions of internal staff and the work of external vendors

• Served as lead content expert for web redesign project, maintaining adherence to Mount Auburn’s messages and brand aesthetic and working   with staff to ensure content matter expertise in online posts

• Created and implemented a Mount Auburn Cemetery style guide

• Oversaw grants program: led the process to manage several projects, proposals, and work streams to meet grants program financial goals;           generated more than $2M for capital and priority projects

LAUREN BROWN FREELANCE 

Harvard, Massachusetts  
 

Brand Consultant | Copywriter | Author | 2009-Present 

Write compelling copy for clients’ direct mail campaigns, web, email, editorial, blogs, internal communications, case studies, papers/reports, and social. Consult on brand messaging frameworks and style guidelines. 
 

• Award-winning author of The Vitruvian Heir Trilogy and other works

• Clients: Women’s Health Magazine, LinkSquares, Birchstreet Systems, Gannett/Gatehouse Media; Muse: A Salute to Divas of Rock; MSCPA           Angell; Leverage, LLC.; Onduo; AceUp; Cayaba Care: BC Media Productions; Three Second Chances; Maptech; Venus Mars Project; Sharalike       Slideshow, Aspiring Alliance; Author Shannon Carter; Author Lorenzo Petruzziello

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​AWARDS

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2024 Telly Awards – Silver Winner: B2B – Branded Content, LinkSquares 

2023 Telly Awards – Bronze Winner: General – Online Commercials, Workhuman 

2022 NYC Big Book Award – 1st Place Category Winner: Steampunk, The Vitruvian Heir 

2022 NYC Big Book Award – 1st Place Category Winner: New Adult, The Clothes That Make You  

2022 Feathered Quill Book Reviews – Bronze Winner: Science Fiction, The Vitruvian Heir 

2016 New England Book Show Winner – Cover Design, The Vitruvian Heir 

2015 Chanticleer Books & Reviews, Cygnus Awards for Science & Speculative Fiction – 1st Place Category Winner: Steampunk, The Vitruvian Heir

 

 

EDUCATION

 

MA, Writing, Lit & Publishing,
Emerson College 

Boston, Mass.  

BA, English 

Merrimack College, 

Andover, Mass. 

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CERTIFICATIONS

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Brand Management Certification September 2021